Homepage Mistakes Costing Small Businesses Leads
A practical homepage teardown for small business websites: the mistakes we see most often, why they matter, and what to fix first.
Read articleIn 2025, a slow website isn't just annoying — it's costing you business. Research consistently shows that a 1-second delay in page load time can reduce conversions by up to 7%. For an e-commerce site doing £10,000/month, that's £700 lost every month from a single second of slowness.
Why speed matters for SEO
Google has made page speed a ranking factor since 2010, and with the introduction of Core Web Vitals, it's more important than ever. Sites that load quickly rank higher, appear more credible, and attract more organic traffic — without spending more on ads.
Core Web Vitals measure three key things:
- Largest Contentful Paint (LCP) — how quickly your main content loads
- First Input Delay (FID) — how responsive your site is to interaction
- Cumulative Layout Shift (CLS) — how stable your layout is as it loads
The user experience angle
Beyond SEO, speed is about first impressions. Visitors decide within milliseconds whether to stay or leave. A fast, polished website signals professionalism and trustworthiness. A slow one signals the opposite — regardless of how good your product actually is.
What we do about it
At Shro Web, every website we build is optimised for speed from day one. We use modern build tools, optimised images, minimal third-party scripts, and clean code to ensure our clients' sites pass Core Web Vitals with flying colours.
If your current website is slow, get in touch — we can audit it and tell you exactly what's holding it back.