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Homepage Mistakes Costing Small Businesses Leads
A practical homepage teardown for small business websites: the mistakes we see most often, why they matter, and what to fix first.
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Thoughts on design, development & growth
Practical insights on web design, development, and growing your business online.
Core Web Vitals in 2026: what they actually measure and why your agency probably isn't fixing the right things
LCP, CLS, INP — these aren't SEO checkboxes. They're symptoms of how a site was built. Here's what each metric actually reveals, and why compressing images is not the answer.
Read articleReact Native vs native iOS/Android: an honest guide for startup founders
Cross-platform or native? It's the first technical decision most startup founders face — and the wrong answer can cost months of rework. Here's an honest breakdown of the real trade-offs.
Read articleShopify vs custom e-commerce: when does a bespoke build actually pay off?
Shopify is a genuinely good platform for the right use case. But there are real scenarios where it holds growing e-commerce brands back — and honest answers about when a bespoke build makes financial sense.
Read articleWhy your website's Time to First Byte is killing your Google rankings (and how to fix it)
Most agencies optimise images and call it done. But if your TTFB is poor, no amount of compression will save your Core Web Vitals score — or your rankings.
Read articleWhat a good web design brief actually looks like (and why most agencies don't ask the right questions)
The quality of a web project is set in the first two weeks. Here's what a proper discovery process looks like — and what lazy briefs cost you down the line.
Read articleWhat happens to your website when you leave a page builder agency
Page builder websites look fine until you try to change agency, update the platform, or understand why your site is slow. Here's what's actually happening under the hood — and what it costs you.
Read articleWhat Is an MVP and Does Your Startup Need One?
MVP gets thrown around a lot in startup circles. Here's what it actually means, when you need one, and how to avoid the most common mistakes.
Read articleCustom Website vs Template: Why It Matters More Than You Think
Templates are cheaper upfront — but they come with hidden costs. Here's why a custom-built website almost always pays for itself.
Read articleWhy Your Business Needs a Fast Website in 2026
Page speed isn't just a technical metric — it directly affects your conversion rates, SEO rankings, and how potential customers perceive your brand.
Read articleWhat to Look for When Hiring a Web Design Agency
Not all web agencies are the same. Here are the seven questions you should ask before handing over a penny — and the red flags to watch out for.
Read articleShopify vs WooCommerce: Which Is Right for Your Business?
Both platforms power millions of online stores — but they suit very different businesses. Here's how to choose the right one for yours.
Read articleHow Much Does a Website Cost in the UK? (2026 Guide)
Website costs in the UK vary wildly — but the more useful question is how your project should be scoped and quoted properly.
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