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Insights

Practical notes on
marketing, websites, and growth

Honest takes on strategy, websites, SEO, content, and the decisions that make commercial work perform properly.

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Featured Post Homepage Website Audit

Homepage Mistakes Costing Small Businesses Leads

A practical homepage teardown for small business websites: the mistakes we see most often, why they matter, and what to fix first.

Shro Web • 3 Apr 2026
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SEO Performance

Core Web Vitals in 2026: what they actually measure and why your agency probably isn't fixing the right things

LCP, CLS, INP — these aren't SEO checkboxes. They're symptoms of how a site was built. Here's what each metric actually reveals, and why compressing images is not the answer.

22 Mar 2026 Read →
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App Development React Native

React Native vs native iOS/Android: an honest guide for startup founders

Cross-platform or native? It's the first technical decision most startup founders face — and the wrong answer can cost months of rework. Here's an honest breakdown of the real trade-offs.

22 Mar 2026 Read →
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E-commerce Shopify

Shopify vs custom e-commerce: when does a bespoke build actually pay off?

Shopify is a genuinely good platform for the right use case. But there are real scenarios where it holds growing e-commerce brands back — and honest answers about when a bespoke build makes financial sense.

22 Mar 2026 Read →
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Performance SEO

Why your website's Time to First Byte is killing your Google rankings (and how to fix it)

Most agencies optimise images and call it done. But if your TTFB is poor, no amount of compression will save your Core Web Vitals score — or your rankings.

22 Mar 2026 Read →
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Web Design Process

What a good web design brief actually looks like (and why most agencies don't ask the right questions)

The quality of a web project is set in the first two weeks. Here's what a proper discovery process looks like — and what lazy briefs cost you down the line.

22 Mar 2026 Read →
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Web Design Performance

What happens to your website when you leave a page builder agency

Page builder websites look fine until you try to change agency, update the platform, or understand why your site is slow. Here's what's actually happening under the hood — and what it costs you.

22 Mar 2026 Read →
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MVP Development Startups

What Is an MVP and Does Your Startup Need One?

MVP gets thrown around a lot in startup circles. Here's what it actually means, when you need one, and how to avoid the most common mistakes.

4 Mar 2026 Read →
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Web Design Web Development

Custom Website vs Template: Why It Matters More Than You Think

Templates are cheaper upfront — but they come with hidden costs. Here's why a custom-built website almost always pays for itself.

1 Mar 2026 Read →
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Web Performance SEO

Why Your Business Needs a Fast Website in 2026

Page speed isn't just a technical metric — it directly affects your conversion rates, SEO rankings, and how potential customers perceive your brand.

1 Mar 2026 Read →
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Web Design Agency

What to Look for When Hiring a Web Design Agency

Not all web agencies are the same. Here are the seven questions you should ask before handing over a penny — and the red flags to watch out for.

25 Feb 2026 Read →
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Shopify WooCommerce

Shopify vs WooCommerce: Which Is Right for Your Business?

Both platforms power millions of online stores — but they suit very different businesses. Here's how to choose the right one for yours.

18 Feb 2026 Read →
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Web Design Pricing

How Much Does a Website Cost in the UK? (2026 Guide)

Website costs in the UK vary wildly — but the more useful question is how your project should be scoped and quoted properly.

10 Feb 2026 Read →

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