Privacy Policy
Last updated: March 2026
1. Who we are
Shro Web ("we", "us", "our") is a web design and development studio based in Hull, East Yorkshire, UK. We operate the website shroweb.com and provide digital services to clients worldwide.
If you have any questions about this privacy policy or how we handle your data, please contact us at hello@shroweb.com.
2. What data we collect
We collect the following personal data when you use our website:
- • Contact form data — name, email address, phone number (optional), company (optional), and your message when you submit our contact form.
- • Analytics data — with your consent, we may collect anonymised usage data via Google Analytics (pages visited, session duration, device type, approximate location). This data does not identify you personally.
- • Cookies — we use essential cookies (e.g., theme preference) and, with your consent, analytics cookies. See our cookie section below.
3. How we use your data
We use your personal data for the following purposes:
- •To respond to your enquiries and provide our services
- •To send you information about your project or our services (only where you've requested this)
- •To improve our website and services using anonymised analytics data
- •To comply with legal obligations
Our lawful basis for processing your contact form data is legitimate interests (responding to your enquiry). For analytics, we rely on your consent.
4. Data retention
Contact form enquiries are retained for up to 24 months, or until you ask us to delete them. Analytics data is retained according to Google Analytics' standard retention periods. We do not keep your data for longer than necessary.
5. Sharing your data
We do not sell or rent your personal data. We may share data with trusted third-party services that help us operate our business:
- •Google Analytics — for website analytics (only with your cookie consent)
- •Email providers — to send and receive emails in connection with your enquiry
All third-party providers are required to handle your data in compliance with applicable data protection laws.
6. Cookies
We use the following cookies:
| Cookie | Purpose | Type |
|---|---|---|
| shro-theme | Remembers your light/dark mode preference | Essential |
| shro_consent | Stores your cookie consent choice | Essential |
| _ga, _gid | Google Analytics — tracks anonymised website usage | Analytics (optional) |
You can change your cookie preferences at any time by clicking "Cookie Settings" at the bottom of any page, or by clearing your browser cookies.
7. Your rights
Under UK GDPR, you have the following rights:
- •Right of access — you can request a copy of the personal data we hold about you
- •Right to rectification — you can ask us to correct inaccurate data
- •Right to erasure — you can ask us to delete your data
- •Right to object — you can object to our processing of your data
- •Right to withdraw consent — for analytics, you can withdraw consent at any time via cookie settings
To exercise any of these rights, email us at hello@shroweb.com. You also have the right to lodge a complaint with the ICO (Information Commissioner's Office).
8. Security
We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or disclosure. Our website uses HTTPS encryption for all data in transit.
9. Changes to this policy
We may update this privacy policy from time to time. We'll update the "Last updated" date at the top when we do. Significant changes will be notified via the website.