Senior web development for
startups and SMEs who need it done right.
Custom applications, bespoke platforms, and technically credible builds — from a development team that understands architecture, not just syntax.
Hull's tech scene has matured significantly in the last decade. C4DI on the waterfront has attracted a cluster of startups, scale-ups, and digital-first businesses — and the University of Hull continues to produce graduates who stay in the city and build here. There's real technical ambition in this city, and it deserves development partners who can match it.
Web development isn't the same thing as web design. A developer isn't someone who installs WordPress and adds plugins. It's someone who can look at your product requirements, design a data model, architect an API, write clean and testable code, and build something that can scale — something that works properly under load, integrates with your other systems, and can be understood and extended by the next developer who works on it. That's what Shro Web does.
We work in PHP, with frameworks where the project warrants them. We build custom CMS platforms, membership systems, booking engines, e-commerce applications, and data-driven web tools. We also build and consume APIs — RESTful and otherwise — and we integrate with the third-party systems that businesses actually use: CRMs, payment gateways, fulfilment platforms, and analytics stacks. If you're an SME in Hull that has outgrown its current platform, or a startup that needs a solid technical foundation for your product, we'd like to hear from you.
Why Hull businesses choose Shro Web
Most web agencies in the region are design-led. They're good at visuals but lean on plugins and off-the-shelf solutions when the brief gets technical. Shro Web is development-led — we start with the technical requirements and build the design around them, not the other way around. We've worked with Hull-based manufacturers who needed bespoke quoting tools, startups from the C4DI community building their first product, and established SMEs who needed to replace legacy systems that were holding the business back. We understand both the local context and the technical standards that global clients expect.
"We have been really impressed with the amount of bespoke customisation Shro has built into our Shopify site. It already feels far more tailored to the brand than a standard theme approach."
Tell us about your technical requirements.
Whether you have a detailed spec or just an idea, we can help you work out what needs to be built and what it would take to build it. No commitment required.