Homepage Mistakes Costing Small Businesses Leads
A practical homepage teardown for small business websites: the mistakes we see most often, why they matter, and what to fix first.
Read articleOne of the most common questions we get asked is: how much does a website cost? The honest answer is still: it depends. The more helpful version is this: different projects need different levels of scope, and the useful number only comes once someone has understood the brief properly.
The short answer
- DIY builders: low monthly cost, but your time, structure, and results still matter
- Starter brochure websites: a tighter scope, fewer moving parts, and a faster launch path
- Business websites: stronger messaging, UX, and broader structure
- Shopify work: from focused store improvements to more involved rebuilds
- Web apps and MVPs: quoted around the flows, logic, and version-one scope
Why the range is wide
Website cost depends on four main things: scope (pages, features, and content), design complexity, integrations, and who is actually doing the work. A tightly scoped brochure site and a larger custom website are not the same purchase, even if both get called "a website".
That is why headline pricing only gets you so far. It can help with rough self-qualification, but the proper figure comes after someone has looked at the brief and worked out what version one needs to include.
What should you actually pay?
Our advice is to define the job properly before trying to force it into a number. If your website is your main sales tool, underinvesting is false economy. A cheap site that confuses people, hides the offer, or fails on mobile is often far more expensive than a properly scoped build that actually helps the business.
If you're not sure where your project sits, reach out. We'll tell you honestly whether it looks like a starter website, a larger custom build, Shopify, or something more product-shaped.