Problem
Hull lacked a single digital destination that made city events, food, culture, and local stories easy to browse in one place.
HU NOW needed a stronger digital platform for local news, events, restaurants, and culture in Hull. We built a custom editorial website that made publishing and browsing far easier.
Highlights
Problem
Hull lacked a single digital destination that made city events, food, culture, and local stories easy to browse in one place.
Solution
We built a custom editorial platform that could handle frequent publishing, structured local content, and easier day-to-day management for the team.
Result
HU NOW launched with a stronger platform for publishing local content and giving the city a clearer digital destination.
HU NOW is a local platform focused on events, food, culture, and city life in Hull. The team needed a website that could support regular publishing, make content easier to browse, and give the platform a stronger digital presence from day one.
The ChallengeThe content ambition was broad, but the experience still needed to feel easy to navigate and easy to manage. The site had to support editorial pace without becoming messy behind the scenes or confusing for readers.
What We DidWe built a custom editorial platform designed around structured local content, clearer browsing, and smoother day-to-day publishing. The build gave the team a stronger foundation for guides, listings, news, and ongoing city content without relying on awkward workarounds.
How We HelpedThe result is a stronger digital platform that is easier for the team to manage and easier for readers to use. HU NOW now has a website that supports the scale of the content properly and gives the city a more considered online destination.
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